Imagine I’m a prospect for getting a business valuation.
I found you on Google or LinkedIn.
Or maybe I saw an article you wrote.
Maybe heard a presentation you gave.
Or maybe I got a recommendation from a colleague.
But now, I’m knocking at your website door.
What’s the #1 thing on your website that will convince me you’re the right choice for my project?
Hey, what’s up everyone!
I’m Rod Burkert. And welcome to my Practice Development Corner.
The place where business valuation professionals like you come to learn how to turn the practice they have into the practice they want.
So I’ve come to your website.
Your design is fresh and clean.
Because I’m a busy guy, I’m viewing it on my smartphone or tablet – and I see it’s mobile friendly.
There’s an About page for you or your firm.
A description of the services you provide.
Bios of your staff.
Even a sample report – though I have to say that would be rare.
And a Contact page for when we get down to brass tacks.
In fact, it looks just like every other BV website – AND THAT’S THE PROBLEM.
The #1 thing on your website that I’m looking for – the thing that will make you stand out in my mind – is a Ground Zero Case Study … or two.
I want to read how you went from zero to hero on an engagement that is similar to mine.
What was the problem?
What was your perspective on it?
What alternatives did you propose and why?
What alternative was chosen and why?
And how did it all turn out?
A case study like this gives me an inkling that you can do what your search results, articles, presentations, recommendations, and website says you can do.
And, of course, it helps if you specialize in the practice area or industry niche that led me to your website in the first place.
If you offer a multitude of valuation services, the less likely you’ll have a case study that I can relate to.
If you offer only a few select services, the more likely that my problem and your case study will intersect.
And the more likely I can envision how you can help me.
That’s it for this episode.
What do you think? Do you have Ground Zero Case Studies on your website?
What’s your experience been with them?
Let me know by taking just a few seconds to like, comment on, or share this video.
Thanks for watching!
PS – I’m a fan of actionable ideas that move you forward, so I hope you find this content useful. If something resonates and you want to reach out directly, you can email me or schedule a call with me!
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