It’s the beginning of October. Do you know where you will show up in 2019? That’s right … 2019. Where will you be speaking at? Who will you be writing for? What topics will you be covering? You’re getting all those 2019 ducks in a row, yes?
Hey, what’s up everyone! I’m Rod Burkert. And welcome to my Practice Development Corner, the place where business valuation professionals like you come to learn how to turn the practice they have into the practice they want.
Your BVFLS colleagues are coming out of the summer marketing doldrums … when their promotional initiatives fell by the wayside … and are looking to pick up where they left off and get through the fourth quarter.
But the smart practitioners are already looking ahead to 2019. That’s because the places they want to speak at … the people they want to write for … their goals are already established … their conference agendas are already set … their editorial calendars are already in place. For example, conference planners reached out to me weeks ago to book three speaking engagements in the first half of 2019.
What is your strategy to grab these opportunities … so that you can get in front of your audiences of leads, prospects, clients, and referral sources?
You may think, yeah, I’ll get to that in January … maybe early February. That’s a bad move. Start your 2019 planning now.
Spend the time to lay out your 2019 marketing goals. Think through what content you want to speak and write about. And for whom … what business crowds … what industry groups … what trade associations. Also, consider how you will promote those appearance using social media. Because there is no point in devoting significant resources toward any marketing initiatives without a solid foundation of WHAT you’re going to say, WHERE you’re going to say it, and HOW you’re going to promote it.
That’s it for this episode. What do YOU think? What are YOU doing? Let me know by taking just a few seconds to like, comment on, or share this video. Thanks for watching!
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