I hope you enjoyed last week’s message about 1-to-1, 1-to-many, and 1-to-masses business models. I keep getting more emails each week, so I feel like I am moving in the right direction with y’all.
On to this week! What serves as a more striking reminder of the transformation we promise to create for our ideal prospects and clients … our business card … or perhaps something else?
And if you’re new here, welcome aboard. This is what we do!
“More memorable than a business card.”
That’s what Chris Brogan said when I sent him a Practice Builder Academy poker chip. And look at what Chris posted on Instagram to his almost 6,000 followers. (Note: I also sent him a Batman keychain because I know he is a big fan.)
Who is Chris Brogan? Chris got his reputation in the social media trenches long before most of us even heard of social media. He is a New York Times best-selling author two or three times over. He’s done customer/culture consulting for the likes of Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Cisco, and Sony USA. Today, he and his business partner are known for helping small businesses accomplish big dreams at Owner Media Group.
In short, Chris has the chops and the props. It’s why he was picked to be the very first guest speaker for Practice Builder Academy.
Maybe not all of you have seen the PBA poker chips being given away, starting first at the 2014 NACVA conference in Las Vegas where a definite gambling theme was in play. Originally, I went with the chips because I believed they simply would be different than the standard fare of business-branded tchotchkes given away at most conferences.
Then the meaning of the poker chip changed. How? I made it personal. I included a note with the chip I sent to Chris, explaining its purpose … that it was light and easy to carry … that I keep it with my cash so every time I reach into my front pants pocket I can feel the chip … which serves as a constant reminder of what I am doing in that moment that will move me forward in my practice and my life.
What if you left your prospects and clients with a message that was conveyed with a poker chip or something LIKE that?
They might carry it with them – 24/7 – as a reminder to move their businesses and lives forward. Because I guarantee you that they are not carrying YOUR run-of-the-mill business card.
In real life
I bring all of this up because I need to order new business cards. But what is the more emblematic reminder of the change we promise for our prospects and clients – the chip or the card?
I’m thinking I will go with the poker chips.
– If you like what I write about, tell a colleague.
– If something resonates and you want to reach out directly, email me.
– If you think we share common interests, connect with me on LinkedIn.
– If you want a sense of how well your practice is working for you, take this Practice Self Assessment.