I hope you found last week’s conversation about price negotiation vs price discounting to be useful. I think we would all agree that negotiating serves us better. But only after we’ve first demonstrated the value of our solution to the client.
On to this week. Sometimes, I imagine we feel like we are just absolutely l-a-b-o-r-i-n-g through our social media efforts. And in response to all of our posts and updates … it’s crickets out there. What can we do? Form a secret alliance.
And if you’re new here, welcome aboard. This is what we do!
The question I ask when I start every newsletter is the same: will this help you grow your practice in some way.
So, what’s the one thing that’s holding your practice back and that you’d love to do better? Email me and I’ll try to help … my inbox is always open!
First, for this conversation I mean social media to include whatever we do to create a digital marketing/positioning presence: writing for our blogs or newsletters, producing podcasts or videos, and leveraging platforms like LinkedIn, Twitter, Facebook, or YouTube.
Second, the more people who like what we share in those channels, the more they’ll want to engage with us about our practices. And more engagement means more and better results.
So what’s the 1 tactic that can 10x engagement?
Form a secret alliance with similar thinking colleagues who will execute the ideas listed below. Your members can even have similar practice areas, just as long as y’all don’t compete directly with each other. It’s more important that members rank high on the reliability and follow-through scales.
What are the benefits of an alliance?
If the effort is consistent, the mutual benefits that an alliance can generate are incredible. And while the alliance doesn’t need to do everything on this list, the members could:
- Read and comment on each other’s blog or LinkedIn Pulse posts. So instead of writing something that gets zero comments, each member will start with some number. And it’s a fact that people are more likely to comment on posts that already have comments.
- Like and share each other’s LinkedIn (or other social media) status updates. Because the same commenting fact noted above applies to likes and shares. Plus, each member gets exposure to each other member’s audience and their likes and shares.
- Link to each other’s content. This will happen naturally as a result of each member subscribing to one another because they can see posts that relate to the content they are creating for their audience.
- Push each other to post content regularly. Some days the inspiration just isn’t there. But knowing that alliance members depend on each other will foster motivation and boost accountability.
- Drive each other to produce better content. There’s nothing like knowing that other members will read each other’s content and have to say something benevolent about it to galvanize everyone to put forth their best effort every time.
- Commit to learning one platform and teach the others. You feel pretty adept at LinkedIn but can’t figure out Twitter (or Facebook or YouTube). Each member can master one platform and share critical tips and tricks with the others.
- Add promotion possibilities. When you sign up for a blog feed or newsletter, you’re typically taken to a “Thank You” page. That page can now suggest alliance members’ blogs/newsletters/YouTube channels that you should subscribe to, with links of course.
- Promote each other’s ebooks or guides. Members produce free content (for email magnets) and for-fee content (to develop alternative revenue streams). Having members with overlapping expertise and audiences who will promote these works will improve their reach.
- Co-create each other’s ebooks and guides. Members would love to create more free or for-fee content but may not have the time. Collaborating with members who have overlapping knowledge and skills will increase productivity.
- Help one another to expand or deepen each other’s network. Where there is a better fit, members can make introductions for each other to prospects, referral sources, or other professionals that can boost business, exposure, or support.
Could you do all of the above by yourself? Sure.
But would it be more efficient and effective with help? Of course!
So your plan is to seek out one like-inclined colleague and initiate this alliance conversation. Then each of you identifies 3-4 other potential members and hold a conversation with them. You’ll easily be off and running if you land 5-8 dedicated members.
– If you like what I write about, tell a colleague.
– If something resonates and you want to reach out directly, email me.
– If you think we share common interests, connect with me on LinkedIn.
– If you want a sense of how well your practice is working for you, take this Practice Self Assessment.