I hope you got something out of last week’s message about pricing with options. Given that today is Labor Day, I wrote a short message about how/where you spend your time to get you thinking about those still-to-be-accomplished 2015 goals.
And if you’re new here, welcome aboard. This is what we do!
Back in mid-July, a colleague and I delivered four hours of practice building training for two NACVA State Chapter meetings.
In one exercise, we asked people to look at where they are now, where they want to be, and what roadblocks kept them from getting “there.” One person, who said he REALLY, REALLY wanted to be a full-time BVer said he still needed the income from his tax practice to survive. I get that.
But when I asked what his roadblock was, he replied that he needed to do more marketing. When we asked why he wasn’t doing more marketing, he said he didn’t have time. I asked him if he watched TV. He said yes – about 3 hours per night or 21 hours per week (apparently, he was an avid Cubs fan).
We didn’t ask him to give up watching TV. Well, I suggested it, but my colleague was much kinder. He suggested giving up 5 hours of TV time per week. At the end of a year, that’s 260 hours … divide by 40, that’s 6.5 workweeks! A heck of a lot of marketing could be done in that time.
If something is REALLY, REALLY important to you … if you’re REALLY, REALLY committed, you can REALLY, REALLY find the time.
In real life
If you can’t find the time, you’re likely just REALLY, REALLY making excuses – probably to not do something you REALLY, REALLY don’t want to do. And THAT is also something REALLY, REALLY worth thinking about.
– If you like what I write about, tell a colleague.
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– If you want a sense of how well your practice is working for you, take this Practice Self Assessment.