In case you missed my last post: Exactly when do buyers buy? You probably have a segment of people in your Outlook/Gmail contacts and LI connections who you hear from on a regular basis. And another, likely much larger, segment of people who you rarely or never hear from. Would you still consider this latter group to be a potential source of new business? You probably guessed the correct/logical answer is “Perhaps,” but are not sure why. Read why.
On to this week: Do you sometimes feel like your business model is too complex? And your calendar—the days, the weeks, the months—is crazy busy full? The more stuff you have going on, the more scattered your energy. And the harder it is to build your practice … and the longer it will take to grow your practice. On the other hand, a simple(r) business model requires a similar amount of energy, but has a focused direction. As a result, your efforts can multiply your results faster.
We constantly hear that the world is getting more complicated.
And, of course, we need to conform to that greater level of complexity … or do we?
If you’ve been on that path, and stressing out, are you ready for a reset?
Here are five actions you can take … to simplify … in order to multiply.
#1 – Pursue ONE target market.
You can’t be everything to everyone, not successfully anyway. Figure out the clients you like serving—and that’s your one target market to go after.
#2 – Aim for ONE service.
That target market (e.g., automobile dealerships or family law attorneys) is likely to have a similar problem set. Figure out the work you like doing best—and that’s your one service to sell that delivers results.
#3 – Have ONE traffic source to attract leads.
It doesn’t do you any good to be an expert if no one knows you exist. You can attract traffic to your conversion tool organically (e.g., free newsletter), paid (e.g., LI or FB ads), or via an affiliate partnership (e.g., NACVA teaching).
#4 – Use ONE tool to convert prospects into clients.
You can speak or write or broadcast … what are you best at. Use that messaging platform to educate leads about who you are, what you do, and why they should hire you.
#5 – Give it ONE year.
Whatever metric you are trying to get to, e.g., practice revenue, implement the above … test, tweak, and improve as needed. Then give yourself one year to get there.
What about your practice is too complicated?
How can I help?
Don’t be good. Be great.
PS – Whenever you are ready, here are 4 ways I can help you build/grow your BVFLS practice:
1. Join Practice Development ROUNDTABLE
It’s a new Facebook community for BVFLS professionals who are collaborating on how to turn the practices they have into the practices they want.
2. Download this Find Your Niche infographic
The riches are in the niches, as they say. But what’s missing is a process that can help you identify your niche. This infographic is the missing process.
3. Take a free Practice Self-Assessment
I have 10 quick questions, and your answers will help you get a sense of how well your practice is working for you.