You’re reading or watching current business-type news and you see a colleague of yours being quoted or interviewed. How did they do that? To be sure, there are ways to “get in” with a reporter that happen over time … but there is an easy and free way to get started.
Hey, what’s up everyone! I’m Rod Burkert. And welcome to my Practice Development Corner, the place where business valuation professionals like you come to learn how to turn the practice they have into the practice they want.
Ok. So you have a ton of knowledge regarding a particular BVFLS topic. It may be related to an industry niche you know a lot about or a practice area you have a lot of experience with. And it is somehow related to current business news that a journalist is researching. If you only knew that they were looking, you could contribute your expertise!
Well, there’s a way, and it’s called HARO. It stands for Help A Reporter Out. And more than 55,000 reporters use the service. Here’s how to sign up. Go to HelpAReporter.com … click on the I’m a Source box … hit Subscribe … and add your contact information. You will receive a confirmation email that you are registered and an opportunity to subscribe to a particular list of inquiries – I’m subscribed to the Business & Finance list.
Then three times a day (535am, 1235pm, and 535pm ET) you’ll get an email from HARO. The email will have news stories grouped by the topic or category you signed up for. Some of the requests for information will fall into your wheelhouse. When they do, you pitch the journalist with the information they request. If the journalist is interested in what you have to say, they’ll reach out with a follow-up email or phone call.
If three emails a day sounds like a lot, keep in mind that you don’t have to open every one … or you could get an admin person or virtual assistant to screen the emails for you.
The free version of HARO is, well, free. There are paid versions that allow you to select keywords to help filter the media opportunities and include some other bells and whistles. I recommend you start with the free version, and you’ll be on your way to earning PR for your firm or personal brand!
Remember, there is a need for a lot of information in our news-obsessed world. That information has to come from somewhere, and the news requires sources and quotes. Why not be a part of it and use HARO to increase your authority? You can turn on your best clients and referral sources to HARO as well. They will be glad you did.
That’s it for this episode. What do YOU think? Have you heard of HARO? Have you tried it? What was your experience like? Let me know by taking just a few seconds to like, comment on, or share this video. Thanks for tuning in!
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