From our conversation last week, I was wondering if any of you have looked into using BVR’s content license to market yourself and grow your practice. If so, I would be interested in hearing your thoughts about it. Would it work for your needs?
On to this week.
And if you’re new here, welcome aboard. This is what we do!
Website tip: Include actual (but sanitized) case studies that show you can do what you say you can do.
Rod Burkert here.
Welcome to the THIRD episode of … The Practice Development Corner.
Give me a few minutes of your time, and I’ll give you tips that can get you over your practice development hurdles.
And best of all, you can begin using these tips right after you jump off this video.
Here’s what I have for you today.
One of the goals I set for myself this quarter was to increase my BV connections on LI.
I started doing that a few days ago, and right away, my process exposed two of the most common fatal flaws of LI profiles.
Fatal flaw #1 – You don’t have a profile picture.
People do business with people they know, like, and trust.
If you don’t have a photo, people can’t SEE you.
Which is NOT good for the know, like, and trust departments.
As a result, people may be less likely to connect with you.
So upload a profile picture already!
Fatal flaw #2 – Your headline, which is the text right under your name.
It doesn’t tell me WHAT you do.
Rather, it only tells me WHO you are. Or who you MIGHT be.
For example, I see headlines saying Owner, Partner, Shareholder at some firm name, LLC or LLP.
Many times, I can’t tell from THAT headline if you even work in the BV profession!
With that headline, you could be an architect, engineer, or lawyer.
REMEMBER, people who are searching for you on LI don’t know you or what you do.
If they did, they would be calling or emailing you directly.
Instead, you are showing up in front of prospects—LIKE MAGIC—based on their keyword search for professionals LIKE you.
And all those prospects see in their initial search results are your photo … your name … your headline … your location … and your number of shared connections.
As a prospect scrolls through the search results of, say, 100 people LIKE you … for someone who can help them … they are looking to find some inkling of what you do in your headline.
Saying you are a partner or shareholder doesn’t tell them anything.
And prospects will scroll right past you.
So, what kind of BV work do you do? Do you have an industry niche? What problems do you solve? Say THAT in your headline.
That’s it for this episode.
Let me know how I did by taking just a few seconds to like, comment on, or share this video.
Thanks for watching!
– If you like what I write about, tell a colleague.
– If something resonates and you want to reach out directly, email me.
– If you think we share common interests, connect with me on LinkedIn.
– If you want a sense of how well your practice is working for you, take this Practice Self Assessment.