In case you missed my last post: Is now the time to be a disruptor or a stabilizer? In either the micro-world of now or the macro-world of tomorrow, the answer is “Yes.” Be a disruptor IN the profession so you can be a stabilizer FOR your clients in order for your practice to REMAIN relevant.
On to this week: Yep. Businesses are slowly opening up again. Except not everyone wants or will be able to come back just yet. And if/when they do, it will likely be on different terms than before. Do you have a longer-term virtual strategy to compete in that world?
Yes, we’ve all been doing Zoom meetings. Frankly, I don’t understand why so many people feel “Zoomed-out” … I quite like them and believe them to be incredible distance shrinkers and time savers. But then, living in the RV for so many years, I’ve had the chance to get used to them.
But it is more than just Zoom meetings that have changed the way we do business. It’s a lot more. If you took stock of where you were at the beginning of 2020, you would realize that—over the years—you built a successful BVFLS practice by creating a certain experience for your audience of leads, prospects, clients, and referral sources.
An experience that is built around getting the work, doing the work, and delivering the work—all in person.
Fast forward a few months. Whether you are currently busy, working off the pipeline of engagements you had before the pandemic hit, or are genuinely struggling to get more work … have social distancing and Zoom marginalized and devalued your client experience?
And if so, could the client experience ultimately disintegrate into a price war for your services?
What will it mean if in the “next normal” you don’t get to meet, in person, the audience of people you normally encounter in the getting-doing-delivering work cycle?
Here’s one factoid I’ve learned from following Robin Sharma’s work: research shows that it takes approximately 66 days to install a new habit. This time frame encompasses the point of starting something to the point of “automaticity” … when it becomes easier to do the new habit than not do it.
As I write this, most of us have already been sheltering in place for that amount of time. The things we thought we would never do (or have to do) are now ingrained as habits (some of which you may be happy to give up when it becomes possible).
But when we progress to the next normal, some of your audience—a critical mass, perhaps—is going to look back on in-person events and wonder, “Why did we do it this way?”
This is how movements begin.
And I am looking ahead to see how some of those movements may, and likely will, affect what we do and how we do it.
And how we need to increase our “virtuality” to deal with it.
In real life
Check out this LinkedIn profile. A thought leader I follow closely is stating right in the headline that his services can be “delivered globally via remote technologies.”
And then there’s this … hitting a little closer to home. This firm is touting its ability to perform a virtual valuation of a (seemingly) significantly large real estate portfolio.
In the next normal, have you thought about how you will deliver your client experience in a potentially extended virtual environment?
So that you can re-create the client experience in any virtuality and “future-proof” your practice in any economy?
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So that is this post’s practice development message.
Hopefully, it’s been helpful and you can put it to good use.
How can I help you move in the direction of future-proofing your practice?
I have one idea …
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Don’t be good. Be great.
PS – Whenever you are ready, here are 4 ways I can help you build/grow your BVFLS practice:
1. Join Practice Development ROUNDTABLE
It’s a new Facebook community for BVFLS professionals who are collaborating on how to turn the practices they have into the practices they want.
2. Download this Find Your Niche infographic
The riches are in the niches, as they say. But what’s missing is a process that can help you identify your niche. This infographic is the missing process.
3. Take a free Practice Self-Assessment
I have 10 quick questions, and your answers will help you get a sense of how well your practice is working for you.