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I like the concept, and it reads like this is you and from the heart.
Michael Gregory | Michael Gregory Consulting
So if you read my first newsletter of 2019, you know my theme – or overarching goal – for this year is impact. It’s the first time I’ve ever had a theme. How is this for impact?!
Hey, what’s up everyone! I’m Rod Burkert. And welcome to my Practice Development Corner, the place where business valuation professionals like you come to learn how to turn the practice they have into the practice they want.
I didn’t need to shave my head. I wasn’t going bald. It wasn’t a double-dog dare. And I didn’t lose a bet. It was a bucket list thing. And definitely something outside of my comfort zone.
But I like it … more than I thought I would. It’s given me a new perspective in my personal life – a different energy level and a greater inclination for trying new things – that has spilled over into my professional life. And from this, my 2019 theme of impact emerged.
Now I am not suggesting you should shave your head. But is there something you want to do? How about doing more to reach your audience?
Because now more than ever, we need to be more omnipresent to – and with – our leads, prospects, clients, and referral sources in the channels where they consume content … particularly in the form of video and voice. Here’s why.
Mary Meeker, of Kleiner Perkins venture capital firm fame, publishes an annual report on internet trends. In her 2018 report, she researched the various ways people spend their time online. The result? The average person spends almost 6 hours online every day.
However, a study by the US Department of Labor Statistics says the average person spends only 19 minutes reading every day – and that is reading of all types.
Think about that: 6 hours online, but only 19 minutes reading.
So if you are relying on things like JUST text to reach your audience, you are unlikely to capture their attention. But you won’t capture their attention with JUST videos or JUST podcasts either. Because it’s never just one medium that will reach your audience … it’s exploiting multiple mediums consistently.
The good news is that your content doesn’t have to be perfect. It just has to be good enough to get your audience to spend their time consuming your message regardless of its form. It should also be educational AND entertaining … because that is what captures YOUR attention.
So, will you jump into video or voice in 2019? If you don’t see other people in our profession doing this, that’s more of a reason to amp things up now and deliver ridiculous amounts of value to your audience … a natural outcome of YOUR intention to create impact this year. Remember, things are only uncomfortable before you do them.
That’s it for this episode. How can I help you move in this direction? Let me know by taking just a few seconds to like, comment on, or share this video. Thanks for watching!
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