I hope our last conversation caused you to reduce or remove the number of BVLFS services you say you can do from your website. Because no one believes we can do it all. And a long list of services pigeonholes us into the role of a service provider who sells commoditized products rather than an expert who solves problems in a way that prospects might not even be aware of.
On to this week. Many times, I think we think too hard about what it takes to attract new clients. Before we try the hard stuff, look around and see what some simpler things might be to telegraph who you are and what you do. The anecdote below floored me.
And if you’re new here, welcome aboard. This is what we do!
One thing I found last week: The Healthiest People In The World Don’t Go To The Gym from QZ.com. This is something out of the norm for me to share, but I believe there is an important lesson here. If you don’t have time to get to a gym, do you have time to just move?
Hotspots. The ubiquitous name we give to physical locations or devices (like a smartphone or tablet) that use Wi-Fi technology to gain Internet access.
Quick. What is the name of your device’s hotspot?
Above is the name I gave my iPhone hotspot after I read the story below. Before that, it was something highbrow like Rod’s iPhone (and Rod’s iPad Pro), which was probably the name I gave the device during the original set up process.
Peter Shankman is a person I follow on Twitter. He’s a pretty bright guy.
Remember the video I posted a few weeks ago … How to Create a HARO-ing experience and Get Free PR for Your Firm or Personal Brand? Peter Shankman created HARO and later sold it for a tidy sum.
Peter estimates his hotspot has generated over $50,000 in revenue after he renamed it to @petershankman, the handle he uses on all of his social media accounts. Here is an excerpt about his hotspot’s latest triumph.
On Friday, I was on an Amtrak Acela, headed from Boston back to NYC. I was working on my laptop, rocking out to a remix of Toto’s “Africa,” when someone tapped me on the shoulder.
I looked up, and it was the former president of K’NEX Toys. He followed me on social media, and sure enough, when he boarded the train, he’d sat down and turned on his laptop. While looking for the Amtrak WiFi signal, he saw my hotspot’s name. He looked around, and now we were networking.
This has happened before – countless times. And yes, I’ve gotten several speaking engagements that began with someone noticing my WiFi hotspot name. All from my simple act of renaming my hotspot to something that relates back to me.
In the end, that’s the key: Everyone thinks that change has to be this massive thing – when in fact, almost all the success that anyone will ever have comes from tiny little things – just doing one thing slightly different than everyone else.
Remember: The bar is set so ridiculously low, that most people just show up, do the bare minimum, and go home.
Doing the slightest bit more than the bare minimum can have a MASSIVELY beneficial difference in your life.
Peter Shankman is a pretty famous guy.
So this hack will only work for famous people, right?
I am choosing to believe that I am not a famous guy … yet.
And no one is going to notice a hotspot named Rod’s iPhone.
Who knows who might be motivated to learn who/what is behind one named BurkertValuationAdvisors.
Your hotspot name is broadcast to everyone around you when you are using it … in waiting rooms, coffee shops, Acela trains, RV parks. Why not take advantage of that?!
Change your phone’s hotspot name to something that relates back to you.
– Make it the name you use on your social media accounts … @RodBurkert.
– Your email address … Rod@RodBurkert.com.
– Your firm name … BurkertValuationAdvisors.
Because sometimes – perhaps many times – it’s the little things that get us noticed and make us famous.
Reading that can help
From Google, How to Change the Personal Hotspot Name in iOS:
- Open the Settings menu.
- Scroll down and select the General option.
- Tap the About button at the top of the screen.
- Tap the Name button at the top of the next screen.
- Tap the small “x” button to the right of the current Name, enter a new Name, then tap the blue Done button on the keyboard.
Presto! You’ve renamed your iPhone or iPad hot spot to something valuable … your or your firm’s identity. I checked and there are comparable instructions for Android devices.
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