In case you missed my last post: 5 skillsets you still have time to sharpen before the next normal begins. Are you going to come out of this time wishing you had spent time developing or sharpening some skills that would make you a better practitioner for the next time?
On to this week: Today is not a scheduled newsletter day for me. In fact, I’m on sabbatical this week … something I work toward for the 13th week of every quarter. But today is July 1 … the first day of the second half of 2020. And I have a short but important message that couldn’t wait for my next scheduled newsletter.
Football (American and otherwise) is a game of two halves.
2020 will be a game of two halves.
The outcome for either is not known until the second half is played.
For some practitioners, the first half of the year was a great six months.
For other practitioners, not so much.
For the first tranche, keep on keepin’ on!
For the second tranche, if you need a come-from-behind victory, this message is for you.
Market and sell like your life depends on it … because it just might.
If you are playing from behind, first ask yourself if you are selling the right thing for the right times. If prospects, clients, and referral sources don’t need your “core” BVFLS services, what do they need? What can you offer, BVFLS-related, that is in your wheelhouse?
Next, you must persuade your audience to buy what you’re selling. You do that by making noise in numerous channels—advertising, social media, speaking (zooming), writing, etc. You’ll reach the people who need your new service as you create awareness about what you now can offer them.
Then relentlessly pursue them until they hire you to do that work.
I’ve talked to practitioners who are reluctant to make that noise because they don’t want to appear desperate. Sometimes, coming from behind in the second half requires desperation. Desperate times call for desperate measures. Get desperate.
Stop being a delicate flower. Make a ruckus, as Seth Godin would say. Market and sell like your life depends on it … because maybe it does.
Timid salespeople have skinny kids.
~ Zig Ziglar
I will present and offer a solution to you.
Have a great 4th of July weekend!
PS – Whenever you are ready, here are 4 ways I can help you build/grow your BVFLS practice:
1. Join Practice Development ROUNDTABLE
It’s a new Facebook community for BVFLS professionals who are collaborating on how to turn the practices they have into the practices they want.
2. Download this Find Your Niche infographic
The riches are in the niches, as they say. But what’s missing is a process that can help you identify your niche. This infographic is the missing process.
3. Take a free Practice Self-Assessment
I have 10 quick questions, and your answers will help you get a sense of how well your practice is working for you.