I hope last week’s conversation about the 4 hacks that will get your emails opened and read causes you to look at your emailing practices … and make some adjustments if necessary.
On to this week. If LinkedIn isn’t working for you, it may be because your messaging is reaching too many BVFLS colleagues and not enough leads, prospects, clients, and referral sources. There is a fix for that.
And if you’re new here, welcome aboard. This is what we do!
Working is one of the most dangerous forms of procrastination. ~ Gretchen Rubin
Rod Burkert here.
Welcome to the SECOND episode of … The Practice Development Corner.
Give me a few minutes of your time
And I’ll give you tips that will get you over your practice hurdles.
And best of all, you can begin using them right after you jump off this video.
Here’s what I have for you today.
I imagine you count many BV colleagues among your LI connections.
But unless they’re sending you work, it’s not your best move.
You see, if you are CONNECTED to someone, you will see each other’s updates on your respective homepages.
And because your updates get read by your BV connections, who are most likely friends, you are sending them Facebook-like information … stuff that’s nice to know, but they’re unlikely to do anything with it.
And if you are trying to execute a lead generation strategy on LI, your fellow BV connections can watch it unfold. And copy it.
EITHER purge your fellow BV connections.
Sounds drastic, I know.
OR convert those connections into people you FOLLOW.
When you follow someone, you can see their updates on your homepage, but they won’t see yours. Stealthy, right!
If you are hoping to generate leads on LI, it helps to have a VERY targeted list of connections.
Your best move is to grow that list with people who can actually send you work—attorneys, wealth managers, financial planners, insurance people, and, of course, business owners.
That way, the perspectives you post on LI will be read—and acted upon—by people who REALLY care about what you have to say.
That’s it for this episode.
Let me know how I did …
Your likes, comments, and shares are appreciated.
Thanks for watching!
– If you like what I write about, tell a colleague.
– If something resonates and you want to reach out directly, email me.
– If you think we share common interests, connect with me on LinkedIn.
– If you want a sense of how well your practice is working for you, take this Practice Self Assessment.